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Insurance Term Definition

Middle Market:
• Considered an underserved segment by many marketers of goods and services (including insurance), the middle market is usually defined in terms of household income but may be described in terms of geographic and demographic characteristics. One study defines the middle market as households with annual income between $25,000 and $100,000.


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Working Together for Growth & Profitability
By Glenn Cunningham, Executive Vice President, Life Reinsurance
Succeeding in Alternative Markets
Jim McArdle Interviews Dr. Kenneth Kehrer


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